Peggy Farber, CRS, CIPS, TRC - oldCape Sotheby’s International Real Estate


A home selling negotiation may seem like a major hassle, particularly for property sellers who want to find a buyer as soon as possible. Fortunately, a prepared home seller will be able to streamline the property selling cycle as well as get the best price for his or her residence.

What does it take to complete a successful home selling negotiation? Here are three must-haves that will ensure any home seller can finalize a successful negotiation quickly and effortlessly.

1. Housing Market Data

Understanding the ins and outs of the housing market can help an ordinary home seller become an exceptional one. As such, if you allocate the necessary time and resources to collect housing market data, you may be better equipped to enter a negotiation as an informed home seller.

Housing market data is readily available – you just need to know where to look for it.

For example, home sellers can examine the prices of recently sold houses that are similar to their own. By doing so, home sellers can see how their house stacks up against the competition – and whether the price a homebuyer wants for a residence is in line with similar properties.

2. Realistic Expectations

Let's face it – as much as a home seller would like to enjoy a fast, seamless negotiation with a property buyer, many hurdles may delay a home sale. But a home seller who establishes realistic expectations before a negotiation begins may be able to minimize stress.

For home sellers, it is important to understand that a negotiation must meet the needs of both a property buyer and seller. And if you consider the homebuyer's perspective, you may be able to enter a negotiation with an open mind.

Furthermore, a home seller should be unafraid to walk away from a negotiation if necessary. Although exiting a negotiation is far from ideal, it is important to remember that it is always an option. Thus, if a negotiation reaches a point where you start to feel uncomfortable, you can always walk away and relaunch your efforts to sell your house.

3. An Expert Real Estate Agent

No one should be forced to enter a home selling negotiation without expert assistance. Luckily, real estate agents are available in cities and towns nationwide, and these housing market professionals possess the skills and know-how to assist home sellers during negotiations.

An expert real estate agent will serve as a liaison between a home seller and homebuyer. He or she will provide honest, unbiased recommendations throughout each stage of a home selling negotiation, ensuring you can make informed decisions along the way. Perhaps best of all, a real estate agent is happy to respond to any home selling concerns and queries – without exception.

Want to take the guesswork out of negotiating a home sale? Consider the aforementioned factors before you begin a home selling negotiation, and you can improve your chances of securing the best price for your residence.


Selling a home may seem exceedingly difficult, particularly for a first-time property seller. However, if you receive an offer on your residence that falls just short of your initial expectations, you may be able to negotiate with a homebuyer.

How you handle a negotiation with a homebuyer may dictate how quickly you sell your residence.

If you're unwilling to understand a homebuyer's point of view, you risk missing out on an opportunity to get the best results from your home sale.

On the other hand, if you stay calm throughout a home selling negotiation, you may be better equipped to understand a homebuyer's perspective. This may help you find common ground with a homebuyer and ensure you can speed up the home selling cycle.

What does it take to remain calm during a home selling negotiation? Here are three tips to help home sellers maintain their composure throughout a negotiation.

1. Keep Your Emotions in Check

A home selling negotiation can be stressful. But home sellers who manage to keep their emotions in check can boost their chances of a quick home sale.

If you feel stressed during a home selling negotiation, don't hesitate to take a step back and look at the big picture.

Remember, your ultimate goal is to sell your residence. With the lines of communication open, you and a homebuyer can work together to ensure all parties involved in a negotiation are satisfied with the end results.

2. Look at All of the Options at Your Disposal

If a home selling negotiation goes south, there is no need to panic. Instead, consider all of the options at your disposal, and you'll be able to determine how to proceed from here.

For home sellers, it is essential to note that many homebuyers are on the lookout for high-quality residences in cities and towns around the country. Thus, if a negotiation with a homebuyer fails to work out, you can continue to promote your house on the real estate market.

3. Work with a Real Estate Agent

A real estate agent is a must-have for many home sellers, and for good reason. This housing market professional will handle a home selling negotiation and ensure you can seamlessly navigate the entire home selling journey.

Typically, a real estate agent can negotiate with a homebuyer on your behalf. He or she will keep you up to date about any homebuyer requests and offer honest, unbiased home selling suggestions. As a result, you can receive expert home selling guidance and make informed decisions at each stage of a home selling negotiation.

A real estate agent also will respond to your home selling concerns and questions at any time. That way, this housing market professional will make it simple for you to alleviate stress in a high-pressure home selling negotiation.

When it comes to handling a home selling negotiation, there is no need to worry. Take advantage of the aforementioned tips, and you should have no trouble remaining calm, cool and collected during a negotiation with a homebuyer.


Image by Amy Hirschi from Unsplash

Situations arise where prospective buyers find themselves in a bidding war with another buyer over the house they desire. Circumstances like this occur in a seller’s market where the demand for property is higher than the market can provide. It’s not uncommon to see multiple buyers vying over the same property in a seller’s market. In these cases, buyers often attempt to best their competitors by submitting ever-increasing offers. To help you win a bidding war, you need to stand out from other buyers. Consider the following methods that may boost your chances of securing the home you desire. 

Up your offer

In a bidding war, the person with the highest bid ends up with the home. If you want to increase your chances of becoming the owner of a house when you have competitors, offer more money for the home. You do not have to go overboard when increasing your offer; a few hundred dollars more may make a difference. In this case, follow the guidance of an agent experienced in negotiating bidding war situations.

Be ready to show your pre-approval

To give yourself a winning edge during a bidding war, show the seller you are a serious buyer and that you are prepared to see the transaction through to the end. Sellers pay more attention to buyers that come prepared and ready to finalize the contract. A pre-approval letter from your lender can give you that edge.

Waive your contingencies

A contingency is asking the seller to make a concession on your behalf. Examples include closing delay contingencies based on your current home selling or your receiving proceeds from probate of a will. Other contingencies might be asking the seller to repair a roof or broken window before the close of the agreement. If you decide to waive your contingencies during a bidding war, it speaks volumes to the seller of how badly you wish to proceed with the transaction. You want to be careful though when waiving contingencies so that you do not end up in a situation where you lose your earnest money – be sure it’s a risk worth taking. 

Pay in cash

Offering to make payments for the house in cash gives you a chance over other competitors. It’s not an option everyone can afford, but if you can pay cash rather than getting financing, put the offer on the table. If you are offering to pay cash for a property you are in a bidding war to purchase, it eliminates third parties, reduces closing time, and makes the seller understand that you are serious. 

Include an escalation clause

An escalation clause is an addendum included in your offer telling the buyer that you are willing to increase your purchase offer by a certain amount if another buyer is matching your offer. An escalation clause comes in handy when you are trying to win a closely fought bidding war. 

To win a bidding war over a home you like, you must be strategic and ready to go the extra mile. Make sure your real estate agent knows your maximum budget to negotiate for you appropriately.




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