Posted by Peggy Farber on 11/7/2018

While many homes are sold on the basis of emotional appeal or location, there are plenty of other factors which can help tip the scales in your direction. As a home seller, the more advantages and desirable features you can offer to potential buyers, the greater your chances of attracting multiple offers.

If your kitchen and bathrooms haven't been updated for decades, that could easily become a major stumbling block to attracting qualified buyers. Unless their plan is to remodel your kitchen after they buy your home (which is not likely), house hunters are generally not going to look kindly upon old laminate counter tops -- especially those with the ghastly colors from the sixties and seventies! The good news about making your outdated kitchen and home more marketable is that you have the option of resurfacing old countertops rather that completely replacing them.

Although it's generally a good idea to have professionals do this, you can cosmetically improve the appearance of your kitchen countertops by resurfacing them with granite sheets or tile. Resurfacing is also a relatively inexpensive way to help restore aging kitchen cabinets -- another aspect of your home that potential buyers are going to notice.

According to a recent study, quite a few buyers are drawn to features like stainless steel appliances, subway tiles, farmhouse sinks, Shaker cabinets, exposed brick, pendant lights, and quartz countertops. By the way, Quartz does offer some advantages over granite because it's more scratch resistant, maintenance free, and doesn't need to be sealed or polished.

Other features which attract home buyers include energy-efficient windows and appliances, sufficient insulation in attic and elsewhere (many older homes lack this), low-maintenance flooring (not carpeting), roofing that's been replaced within the past decade, finished or semi-finished basements, first-floor/separate laundry rooms, newer hot water heaters (extra points for tankless units), outdoor security lighting, fenced backyards, and dry basements. If you do have issues with excess moisture or leaks in your basement, it may be helpful to install a sump pump, a dehumidifier, French drains, or other dry basement remedies to address those issues before they're brought up by prospective buyers.

While there are certain aspects of your property that can not be changed, such as proximity to neighbors or the school district in which you're located, their are plenty of cost effective ways to improve the appearance and functionality of your home before you try to sell it. To identify problems before they become obstacles, some homeowners hire a property inspector to point out issues. That way, they're not blindsided by unexpected structural, mechanical, electrical, drainage, or energy conservation issues they might not be aware of. In addition to a reputable property inspector, a seasoned real estate agent can also be one of your best advisors when you're ready to put your home on the market.





Posted by Peggy Farber on 5/18/2016

Are you looking to hire a real estate agent to sell your home? Here are some must ask questions of real estate agents before you sign on the dotted line. 1. Do you work full or part-time as a real estate agent? 2. How many homes have you sold in my area and what was the price range? 3. What is your average days on the market until a house goes under agreement? 4. How many sellers are you currently representing? 5. At what price do you think my house will sell in the current market? And why? 6. What is your advertising and marketing plan for my house? 7. Can I see a sample of your marketing? 8. What kind of communication schedule can I expect from you? 9. How long have you been a real estate agent and how much education have you received? Do you have any special designations? 10. Is your real estate license in good standing and have you ever been subject to a client complaint? 11. Why should I hire you over your competition? 12. Do you have a website? What kind of online presence do you have? Lastly, don't forget to ask for testimonials or references.





Posted by Peggy Farber on 8/12/2015

Did you know that a mobile website can help sell your home? According to Mobile Marketing Association Asia  5.1 billion people own a cell phone. The world population is 7 billion people.  More and more consumers are shopping via their mobile phones.  A recent statistic says 91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012). Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device. Go ahead and type in the website address of this site on your mobile device to see what it looks like. Mobile consumers are more ready to act too. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012). Search Engine Land found that 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012). If your home isn't being advertised on a mobile device you are missing out. Mobile marketing produces more immediate responses, and a higher response rate, than any other marketing method. So, are you ready to list today and get effective marketing for your home?





Posted by Peggy Farber on 5/27/2015

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media. This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick: 1. A Website A real estate website that has an easy and constantly updated property search. 2. A Wordpress blog WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property. 3. A Facebook business page Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks. 4. A custom Twitter page Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience. 5. A custom You Tube channel You Tube is the second largest search engine and has over 800 million unique users each month providing the perfect place to advertise homes for sale. 6. A robust LinkedIn profile LinkedIn operates in 200 countries and is one of the most widely used social networks. 7. A mobile website Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.  





Posted by Peggy Farber on 2/4/2015

Is your real estate agent an expert marketer? Today, buyers use the internet more than any other source to find a home. It is vital that your real estate agent use a fully, integrated marketing plan to sell your home. Here are just a few things you will want to make sure your agent has:

  • A website
  • An IDX property search
  • A way for buyers to search for homes from a mobile device
  • A blog
  • A Facebook business page
  • A Twitter account
  • A You Tube channel and video marketing
Because there are so many ways that buyers look for homes, it is important that your home is advertised where people are looking online (Facebook and Twitter). A blog will typically get your home high visibility in search engines. Speaking of search engines, You Tube, is a part of Google and buyers love videos. Check out this website to see how all of these features work together to help the seller.